BEST PAID TO PROMOTE SITES

Magic with Meta Tags and Search Engine Optimization

First of all, don't let me mislead you, meta tags are not the "magic bullet" that will skyrocket your site to the top of all search page listings. They are a tool that will help improve your standings in search engines that use them. Use them with other marketing strategies to garner more page views.

Another thing to remember: most search engines look at the body of text on your pages, as well as the page title. They take this information as higher relevance than any meta tags. So, be sure to always have a relevant (TITLE) on your pages, and relevant content in the body of the page. This will improve your rankings more than just meta tags alone.

What is a Meta Tag?
A meta tag is a hidden tag that lives in the (HEAD) of an HTML document. It is used to supply additional information about the HTML document. The meta tag has three possible attributescontent,http-equiv, andname. Meta tags always provide information in a name/value pair. Thenameandhttp-equivattributes provide the name information and thecontentprovides the value information. Meta tags do not have a closing tag.

content
This attribute will always be found in a well formed meta tag. It provides the value information in the name/value pair. It can be any valid string, which you should enclose in quotes.

name
This is the name portion in the name value pair. You can use any name that you would like or that might be useful to you. Some common names are:

• keywords - words that identify what the page is about, usually used in search engines
  (meta name="keywords" content="HTML, HTML help, meta tags, promotion, web sites")
  
  
• description - a short description of the page
  (meta name="description" content="Boost your marketing strategy with meta tags")
  
  
• author - the author's name and possibly email address
  (meta name="author" content="Jennifer Kyrnin")
  
  
• robots - to allow or disallow indexing by robots
  (meta name="robots" content="noindex")
  
  
• copyright - the copyright date of the page
  (meta name="copyright" content="August 1999")

http-equiv
This attribute is also a name for the name/value pair, but it is used by the server to include that name/value pair in the MIME document header passed to the Web browser before sending the actual HTML document. Some common http-equiv types are:

• charset - defines the character set used in the page
  (meta http-equiv="charset" content="iso-8859-1")
  
  
• expires - when the document will be out of date
  (meta http-equiv="expires" content="31 Dec 99")
  
  
• refresh - sets the number of seconds to reload the page or reload to a new page
  Reload the page every 10 seconds:
  (meta http-equiv="refresh" content="10")
  Reload to a new page after 10 seconds:
  (meta http-equiv="refresh" content="10;url=http://webdesign.about.com/")

How to Use a Meta Tag
Meta tags are included in the (HEAD) of an HTML document. If you are using meta tags to improve your standing in search engines, then you should focus on your description and keywords.

The description tag
Use the description tag to describe what your page is about. Engines that use it will supply the content of this tag when displaying a list of links. For example, if you do a search on About.com, you will see the description listed on the search results page.

The keywords tag
Keywords help search engines to categorize your site, and to allow people to find your pages more quickly. However, most search engines have limits as to how many meta keywords are viewed. It is a good idea to review your keywords and make sure that they are as concise and specific as possible.

Note: Replace "(" to "<" and ")" to ">"

Click Fraud

If you're using AdWords or AdSense you must have heard about an emerging practice in the underworld of computing called "click fraud". But what exactly is click fraud and how is it accomplished?

Well AdSense uses a payment mechanism that awards a certain amount of money to a publisher (someone who holds an AdSense banner on their page) every time a person clicks on the said banner. So click fraud is the attempt to have people clicking the ads just so that they can earn a greater income.

There are people setting up sites for the sole purpose of fraudulently generating revenue through Google's AdSense program. These users achieve an incredible number of clicks through many methods, some complex and sophisticated and some rudimentary and simple.

One of the most complex is through the use of so called "hitbots". These are automated programs who emulate clicking the links in AdSense banners (there are some that actually click the banners as well).

Google's AdSense protection scheme is by no means perfect and nearly anyone can find the details of surmounting the protection mechanism, ironically just by doing a Google search.

Another, more rudimentary method is to hire a lot of people in a poor country to click the links on your site. This means these people will actually sit all day and just click links so you can earn a fortune. They come from very poor countries like India, and they're prepared to do so for just $0.50 an hour.

Of course, there's a problem with this mechanism. Once Google receives a large number of clicks from a single address, the address and the site that had the AdSense banner will be banned, and the illicit behavior might even get the fraudster sued.

To prevent this from happening, many people use a large number of proxy servers for the purpose of clicking. These are basically trojans, located on computers throughout the world (though mostly in the US). What's even more daunting is that these clicks will appear to originate from an actual computer so such scams are really hard to detect.

And don't think this happens only in isolated instances. There is a great deal of illegal activity in this domain.

In fact there's so much that if search engine companies don't increase their security with such programs as AdSense, such criminal behavior could become more become even more damaging.

Google has a very strict policy regarding click fraud, and it has sued those employing such techniques in the past. But while the search engine giant tries its best to minimize the risk of click fraud there's certainly room for a lot of improvement.

It is estimated that more then 20% of the clicks that follow an AdSense link are just done in order to get money from the person paying for the ad. Some people believe the number of fraudulent clicks to be even twice as large.

There are a great deal more schemes involving click fraud, such as groups of AdSense publishers clicking each other's links (which is referred to as "clicking rings", or spamming people so that they click such links.

Despite Google still holding click fraud on a leash, the phenomenon is certainly raising concerns for the advertisers on AdWords, but despite this advertising with Google's AdSense still remains more profitable for the advertiser, as opposed to traditional untargeted advertising schemes.

There are some means of protection against such schemes and all advertisers should be savvy enough to employ them. Many advertisers choose to avoid the content network all together for fear of click fraud.

Link Back Link

Reciprocal link

A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. Example: Imran and Danish have websites. If Danish's website links to Imran's website, and Imran's website links to Danish's website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal link exchange directories, in order to achieve higher rankings in the search engines. Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of links that led to a particular page and the anchor text of the link) to rank websites for relevancy.

Relevant linking

Relevant linking is a derivative of reciprocal linking or link exchanging in which a site linked to another site contains only content compatible and relevant to the linked site.

Three way linking

Three way linking (siteA ⇒ siteB ⇒ siteC ⇒ siteA) is a special type of reciprocal linking. The attempt of this link building method is to create more "natural" links in the eyes of search engines. The value of links by three-way linking can then be better than normal reciprocal links, which are usually done between two domains.

Two-Way-Linking (Link exchange)

An alternative to the automated linking above is a link exchange forum, in which members will advertise the sites that they want to get links to, and will in turn offer reciprocal or three way links back to the sites that link to them. The links generated through such services are subject to editorial review.

One-way linking

One-way link is a term used among webmasters for link building methods. It is a hyperlink that points to a website without any reciprocal link; thus the link goes "one-way" in direction. It is suspected by many industry consultants[who?] that this type of link would be considered more natural in the eyes of search engines. One-way links are also called Incoming Links or Inbound Links.

Resource Linking

Resource Links are a category of links, which can be either one-way or two-way, usually referenced as "Resources" or "Information" in Navbars, but sometimes, especially in the early, less compartmentalized years of the Web, simply called "Links." Basically, they are hyperlinks to a website or a specific webpage containing content believed to be beneficial, useful and relevant to visitors of the site establishing the link.

In recent years resource links have grown in importance because most major search engines have made in plain that -- in Google's words -- "quantity, quality, and relevance of links count towards your rating.

The engines' insistence on resource links being relevant and beneficial developed because many of the methods described elsewhere in this article -- free-for-all linking, link doping, incestuous linking, overlinking, multi-way linking -- and similar schemes were employed solely to "spam" search-engines, i.e. to "fool" the engines' algorithms into awarding the sites employing these unethical devices undeservedly high page ranks and/or return positions.

Despite cautioning site developers (again quoting from Google) to avoid 'free-for-all' links, link popularity schemes, or submitting your site to thousands of search engines (because) these are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive, most major engines have deployed technology designed to "red flag" and potentially penalize sites employing such practices.

Multi-way linking

Multi-way linking is a technique used for website promotion whereby websites may create similar one-way links that each involves 3 or more partner sites. This provides each website with a one-way non-reciprocal link. This technique has evolved from reciprocal linking. The latest search algorithms have evolved to hold less favor towards websites that contain a high percentage of reciprocated links, and a higher favor towards websites that maintain a high level of incoming non-reciprocated (one way) links. How to filter out excessive reciprocal link schemes is even being mentioned in anti link spam patents.

The term multi-way simply refers to the fact that the link exchange is between 3 or more websites, however each link is singular by only pointing to one other website. Other means of linking that may increase your web presence may also include other indirect methods such as loading images, videos, content or RSS feeds from a third partners website.

Link campaign

Link campaigns are a form of online marketing and SEO. A business seeking to increase the number of visitors to its web site can ask its strategic partners, professional organizations, chambers of commerce, suppliers, and customers to add links from their web sites. A link campaign may involve mutual links back and forth between related sites, but it doesn't have to require the reciprocation of links.

Incestuous linking

Incestuous linking is an SEO strategy used by a webmaster to promote a collection of their own web sites, or those of close friends.

Due to the domination of the search engine market by Google, and its underlying PageRank technology, sites are deemed to be more important if they have large numbers of inbound links. If those inbound links are also from highly ranked web sites, they will boost the web site further. With the take-up of blogging and social networking sites such as MySpace, this has resulted in lots of web sites that are inter-linked and can artificially improve the ranking of a web site without merit, i.e. without valuable or unique content.

When the sites are not directly owned, this is referred to as a web clique.

Overlinking

Overlinking in a webpage or another hyperlinked text is the characteristic of having too many hyperlinks.

It is characterized by:

* A large proportion of the words in each sentence being rendered as links.
* Links that have little information content, such as linking on specific years like 1995, or unnecessary linking of common words used in the common way, for which the reader can be expected to understand the word's full meaning in context, without any hyperlink help.
* A link for any single term is excessively repeated in the same article. "Excessive" is usually more than one link for the same term in a line or a paragraph, since in this case one or more duplicate links will almost certainly then appear needlessly on the viewer's screen.

Underlinking

The opposites of overlinking are null linking and underlinking, which are phenomena in which hyperlinks are reduced to such a degree as to remove all pointers to a likely-needed context of an unusual term, in the text-area where the term occurs. Underlinking results whenever a reader encounters an odd term in an article (perhaps not even for the first time), and wants to briefly browse more deeply at that point, but he or she cannot without an extensive search of the article for a (possibly non-existent) instance of the linked term.

The extreme case of underlinking is a dead-end page, a page with no links at all. Usability experts discourage making dead-end pages.

Underlinking also occurs when web pages use the rel=nofollow attribute to prevent search engines from considering these links when performing link analysis, weighting or ranking.

Link doping

Link doping refers to the practice and effects of embedding a large number of gratuitous hyperlinks on a website, in exchange for reciprocal links. Mainly used when describing blogs, link doping usually implies that a person hyperlinks to sites he or she has never visited, in return for a place on the website's blogroll, for the sole purpose of inflating the apparent popularity of his or her website. Since the search algorithms of many web directories and search engines rely on the number of hyperlinks to a website to determine its importance or influence, link doping can result in a high placement or ranking for the offending website.

Originally used in an essay published in Sobriquet Magazine and on Blogcritics.org, link doping has been confused with the related practice of excessive hyperlinking, also known as "link whoring". While the two phrases may be used interchangeably to describe gratuitous linking, link doping carries the additional connotation of deliberately striving to attain a certain level of success for one's website without having earned it through hard work (as an average athlete on steroids might perform better than a naturally gifted athlete not on performance-enhancing drugs).

Free for all linking

A free for all (FFA) link page is a web page set up ostensibly to improve the search engine placement of a particular web site. Webmasters typically will use software to place a link to their site on hundreds of FFA sites, hoping that the resulting incoming links will increase the ranking of their site in search engines. Experts in SEO techniques do not place much value on FFAs. First, most FFAs only maintain a small number of links for a short time, too short for most search engines to pick up. Second, the high "human" traffic to FFA sites is almost completely other webmasters visiting the site to place their own links manually. Finally, search engine algorithms count more than link numbers, they also check relevancy which the unrelated links on FFA sites do not have. Another drawback to FFAs is the amount of spam e-mail webmasters will receive from members of the FFA. Using an FFA can be considered a form of spamdexing.

Link popularity

Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings. Link popularity plays an important role in the visibility of a web site among the top of the search results. Indeed, some search engines require at least one or more links coming to a web site, otherwise they will drop it from their index.

Search engines such as Google use a special link analysis system to rank web pages. Citations from other WWW authors help to define a site's reputation. The philosophy of link popularity is that important sites will attract many links. Content-poor sites will have difficulty attracting any links. Link popularity assumes that not all incoming links are equal, as an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. In other words, the quality of incoming links counts more than sheer numbers of them.

Link bait

Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Matt Cutts defines link bait as anything "interesting enough to catch people's attention. Link bait can be an extremely powerful form of marketing as it is viral in nature.

Link bait in search engine optimization

The quantity and quality of inbound links are two of the many metrics used by a search engine ranking algorithm to rank a website. Link bait creation falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a website. Part of successful linkbaiting is devising a mini-PR campaign around the release of a link bait article so that bloggers and social media users are made aware and can help promote the piece in tandem. Social media traffic can generate a substantial amount of links to a single web page. Sustainable link bait is rooted in quality content.

Types of link bait

Although there are no clear-cut subdivisions within link bait, many[who?] attempt to divide them into types of hooks. This is a short list of some of the most common approaches with brief descriptions:

* Informational hooks - Provide information that a reader may find very useful. Some rare tips and tricks or any personal experience through which readers can benefit.
* News hooks - Provide fresh information and obtain citations and links as the news spreads.
* Humor hooks - Tell a funny story or a joke. A bizarre picture of your subject or mocking cartoons can also prove to be link bait.
* Evil hooks - Saying something unpopular or mean may also yield a lot of attention. Writing about something that is not appealing about a product or a popular blogger. Provide strong reasons for it.
* Tool hooks - Create some sort of tool that is useful enough that people link to it.
* Widgets hooks - A badge or tool, that can be placed or embedded on other websites, with a link included.

Forum signature linking

Forum signature linking is a technique used to build backlinks to a website. This is the process of using forum communities that allow outbound hyperlinks in their member's signature. This can be a fast method to build up inbound links to a website; it can also produce some targeted traffic if the website is relevant to the forum topic. It should be stated that forums using the nofollow attribute will have no actual Search Engine Optimization value.

Link broker

A link broker is a company that allows you to buy or rent links. Link brokerages function in a few different ways but all offer the same service: selling or renting you links. The quality of the sites, the links they sell and the prices vary greatly, as do the effects those links can have at the search engines.

Blind link

Some links are created to intentionally hide the ultimate destination of a link until the user has clicked on it. It's accomplished via redirection (possibly a URL shortening service) or client-side JavaScript. Blind links are usually used for deceptive or advertising reasons, and are most associated with TGPs and Rickrolling.

Blog comments

Leaving a comment on a blog can result in a relevant do follow link to the individual's website. Most of the time however leaving a comment on a blog turns into a no follow link, which is almost useless in the eyes of search engines such as Google and Yahoo. On the other hand, most blog comments get clicked on by the readers of the blog if the comment is well thought out and pertains to the discussion of the other commenters and the post on the blog.